Privacy Policy



This Privacy Statement applies to the processing by Rise Mobility Ltd of your personal data. We know how important it is for you to understand how we use your data. Rise Mobility Ltd acts in accordance with the applicable data protection legislation. We take your privacy very seriously and treat all your personal data with great care. This Privacy Policy sets out how and why we collect, store, process and share your personal data. We will always be transparent with you about what we do with your personal data.

Under the GDPR (General Data Protection Regulation) we control and/or process any personal information about you electronically using the following lawful bases.

We are registered with the ICO under the Data Protection Register, our registration number is: ZA283489

Collection your personal information When you visit our website (or subdomains) (the “Website”), make an enquiry, contact us, purchase products from us, we collect information from and about you. Some of the information we collect may be classed as personal data under data protection legislation, that is, “any information relating to an identified or identifiable natural person”. It may be collected any time you submit it to us, whatever the reason may be. The personal data we collect from you directly can include your name, email address, mobile/landline telephone number, address, your purchasing activity, your credit, or debit card or other payment information, and information you give us when you contact our customer services team, when you engage with our social media platform (for example by tagging us in a post on Instagram) or when you register for a account. If you are using a mobile device and shopping with us online or browsing our website, we may collect your IP address or other device identifier, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other portable device information.

Why do we process your personal Data We use the information we collect about you to provide you with information, products and services that you request or purchase from us, (e.g. to complete orders, take payment online (where applicable) and deliver your products or services) and to communicate with you regarding those products and services that you purchase and respond to your questions and comments, enable you to manage your website user account and provide loyalty programmes.

We may also use your personal data to measure how satisfied our customers are and provide customer service (including troubleshooting in connection with purchases or your requests for services or when you ask us questions on social media);

For administrative and internal business purposes We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products and identifying usage trends. We may also use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device and setting default options for you; It is in our legitimate interests as a business to use your personal data in this way. For example, we want to ensure our website is customer friendly and works properly and that our products and services are efficient and of high quality. We also want to make it easy for you to interact with us. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services. Alternatively, in some cases, we rely on our legitimate interests as a business (for example, to measure customer satisfaction and troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

For security and legal reasons We use your personal data to:

  • ensure the personal and financial information you provide us is accurate;
  • conduct fraud checks or prevent other illegal activity;
  • protect our rights or property (or those of others); and
  • fulfil our legal and compliance-related obligations.

In some cases we will use your personal data because it’s necessary for us to comply with a legal obligation (such as if we receive a legitimate request from a law enforcement agency). In other cases (such as the detection of fraud) we will rely on our legitimate interests as a business to use your personal data in this way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

We will contact you via our marketing and sales channels (email/ phone/ post) about other related products and services we provide which we think may be of interest to you. Our marketing communications are generally sent by email but we may sometimes use other methods of delivery such as by post or SMS. We will always give you an opportunity to Opt-out. We mainly collect, store and process personal data at two different stages:

(i) before you decide to purchase goods and

(ii) before you decide to visit our website or showroom

When you visit our website (, we collect information about your use of the website. This includes both information we collect directly from you, and information we collect about your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website, behaviour, products you have viewed, historical transactions and products you have added to your online basket. This information may constitute ‘personal data’ under applicable law. We use this information to provide you with offers, both on our website and via advertisements on other websites you may visit.

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at:

We use your personal data to allow you to create an account on our website which enables you to purchase products and services online without having to fill in your personal data every time you shop online with us. The legal basis for our processing of usage data is our legitimate interests, namely the proper administration of our website and business.

When you visit or have visited our showroom, when you make an enquiry, appointment or order, you will have to provide us with your name, email address, phone number, the date and debit/credit card details or other payment information as applicable. We use this personal data to process your enquiry, appointment or order, for billing purposes, and to allow us to communicate with you about your enquiry, appointment or order.

Overview of activities under stage (i) and (ii):

We may at each of the stages outlined above use your personal data but only when and to the extent the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.
  • Where you have provided your consent.

For your convenience, we have made an overview of activities that involve the processing of your personal data, and the corresponding legal basis/legal bases that allow us to process this data:

Insert table

Sharing your data We will never sell any of your personal data to a third party. We may share your personal data as follows:

  • Third Parties Designated by You. We may share your personal data with third parties where you have provided your consent to do so.
  • Our Third Party Service Providers. We work with a number of trusted service providers who carry out services on our behalf. When you purchase products and services from us, the services provided by these organisations includes delivery, product assembly, installation, and processing payments, customer service, the processing and delivery of marketing communications to you, email delivery, auditing and other similar services. It is in our legitimate interests as a business to work with these service providers since we may not have the capabilities to provide these services ourselves. In each case, we will ensure that the service provider is only allowed to use your personal data in order to provide the services to us and for no other purpose. They are required to follow our express instructions and to comply with appropriate security measures to protect your personal data. Third parties are subject to confidentiality obligations and may only use your personal data to perform the necessary functions and not for other purposes.
  • Affiliates. We may share some or all of your personal data with our affiliates, in which case we will require our affiliates to comply with this Privacy Statement. In particular, you may let us share personal data with our affiliates where you wish to receive marketing communications from them.
  • Corporate Restructuring. We may share personal data when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.

Other Disclosures. We may share personal data as we believe necessary or appropriate:

(a) to comply with applicable laws;

(b) to comply with lawful requests and legal process, including to respond to requests from public and government authorities to meet national security or law enforcement requirements;

(c) to enforce our Privacy Statement; and

(d) to protect our rights, privacy, safety or property, and/or that of you or others.

We do not share your data with any third parties outside of the above processing arrangements and we do not share your data with any business external to our company for their own marketing purposes. From the data we collect, you should only ever receive marketing communications from ourselves.

Your Rights

The GDPR provides the following rights rights relating to your personal information and what happens to it. You are entitled to have your data processed in a fair, lawful and transparent way.

We have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. You should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights. Your principal rights under data protection law are:

(a) the right to access;

(b) the right to withdraw consent:

(c) the right to rectification;

(d) the right to erasure;

(e) the right to restrict processing;

(f) the right to data portability;

(g) the right to object to processing; and

(h) the right to complain to a supervisory authority;

Right of access to your information You have the right to be informed about how your personal data is being used, an example being this privacy policy and access to personal data we hold about you. If you want to know what personal data we have collected or process about you, you may request us to provide a copy of your personal data by sending an email to The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. We will ask you to identify yourself. We will not provide you with a copy of your personal data to the extent that the rights and freedoms of others are or may be adversely affected.

Right to revoke consent If we process personal data on the basis of your consent, you have the legal right to revoke such consent at any time. We will then cease the relevant processing activity going forward. Withdrawal will not affect the lawfulness of processing before the withdrawal.

Right to rectification and erasure of data, and restriction of processing Rise Mobility Ltd., has a legal obligation to ensure that your information is kept accurate and up to date. Please assist us to comply with this obligation by ensuring that you inform us of any changes to your information. If you believe that our processing of your personal data is incorrect, inaccurate, unlawful, excessive, incomplete, no longer relevant, or if you think that your data is stored longer than necessary, you may ask us to change or remove such personal data or restrict such processing activity, by sending an email to

Right to data portability You have the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format, in accordance with Article 20 of the General Data Protection Regulation. Right to object You have the legal right to object, on grounds relating to your particular personal situation, at any time to processing of your personal data, unless the processing is necessary for the performance of a task carried out for reasons of public interest. Furthermore, you have the right to object at any time to our processing of your personal data for direct marketing purposes or to profiling. You can do this by either

(i) opting out by using the option we provide in the relevant direct marketing message (e.g. an email newsletter), or

(ii) updating your preferences on your profile on the website, or

(iii) by sending an email to or

(iv) writing to: Customer Service Team Rise Furniture and Mobility 34c Leeds Road Harrogate HG2 8BQ If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims. For the sake of clarity: without prejudice to the foregoing we are at all times entitled to send you messages that do not constitute direct marketing, i.e. service messages.

General information relevant for all requests and queries Nothing in this Privacy Statement is intended to provide you with rights beyond or in addition to your rights as a data subject under applicable mandatory data protection law. We will use reasonable endeavours to respond to your request or query within one month. We are entitled to extend this term by another two months if the complexity of the situation so requires. If your request is manifestly unfounded or excessive we may either

(i) charge you a fee, or

(ii) refuse to process your request.

With respect to access requests we may also charge you for extra copies. If we decide not to honour your request or answer your query, we will explain our reasons for doing so in our reply.

Protection Protection and storage of your data We have used and will continue to use reasonable endeavours to protect your personal data against loss, alteration or any form of unlawful use. Where possible, your personal data will be protected by firewalls, encryption and password. A strictly limited amount of people have access to your personal data, who need it to carry out their job responsibilities. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Cookies We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: We may track and record your use of our online services, either through cookies or via other means. Cookies enable us and to monitor your browsing behaviour. Information generated by the use of cookies may constitute personal data. We may use the personal data collected in this manner for the purposes as stipulated in this Privacy Statement. If you block cookies you may not be able to use all the features on this website. Blocking all cookies will have a negative impact on functionality of many websites. If you want to know more about our use of cookies, read our Cookie policy.

Retention of information We will only retain your personal data for the period necessary to fulfil the purposes outlined in this Privacy Statement. This may be up to 5 years, unless a longer retention period is required or permitted by law (which is typically the case in the context of our obligations under tax law). Should you choose to unsubscribe from our mailing list, please note that your personal data may still be retained on our database to the extent permitted by law.

General We endeavour to be as transparent as possible about how we collect and use your data. We are committed to resolve any questions or complaints about our collection or use of your personal data. In case you have any questions in relation to this Privacy Statement or our practices in relation to your personal data you may send an email to We hope to resolve any complaint brought to our attention, however if you feel that your complaint has not been adequately resolved, you reserve the right to contact your local data protection supervisory authority, which for the UK, is the Information Commissioner’s Office. We have done our best to make sure that this Privacy Statement explains the way in which we process your personal data, and rights you have in relation thereto. We may update this Privacy Policy from time to time by publishing a new version on our website. If we make significant changes we will let you know but please regularly check this policy to ensure you are aware of the most updated version.

This website is owned and operated by Rise Furniture and Mobility 34c Leeds Road Harrogate North Yorkshire HG2 8BQ t/a Rise Mobility Ltd. We are registered in England and Wales under registration number 10851752, and our registered office is at International House, 142 Cromwell Road, Kensington, London SW7 4EF.

You can contact us:

(a) by post, using the postal address 34c Leeds Road Harrogate North Yorkshire HG2 8BQ;

(b) using our website contact form or by clicking here

(c) by telephone, on the contact number published on our website from time to time and we will be happy to speak to you in person; or on the contact number published on our website from time to time; or

(d) by email, using the email address as published on our website from time to time.

This Privacy Policy was last updated on 19th May 2018.